Successful brand IP integration gets a sequel
BRISBANE, Australia – July 14th, 2016 –
Halfbrick Studios, creator of hit mobile games Fruit Ninja and Jetpack Joyride, is excited to announce the return of the Ghostbusters™ franchise to Fruit Ninja.
Created in collaboration with Sony Pictures Consumer Products, the Fruit Ninja Ghostbusters update sees players battling with iconic Ghostbusters characters and ghosts from the new and old films in an epic tournament mode. The update also introduces a new gameplay mechanic, in which players must draw circles around ghosts in order to ‘capture’ them and turn them into tokens which can then be redeemed for the grand prize: a powerful new blade and dojo.
The update, slated to go live on iOS and Google Play on July 11th, coincides with the release of the new Ghostbusters movie on July 15.Halfbrick and Sony Pictures previously collaborated on updates for Fruit Ninja and Monster Dash as part of the Ghostbusters 30th year anniversary in 2014. The Ghostbusters blade and dojo are still available for purchase within Fruit Ninja, while Monster Dash players can purchase Peter Venkman as a playable character and the Proton Pack as a special weapon.
“Our brands have worked well together and when the new Ghostbusters was announced, we knew we had to bring the latest characters, proton gear and ghosts back to Fruit Ninja. Our fans are in for a treat with what Halfbrick has done in this update,” said Mark Caplan, Senior Vice President, Consumer Products, for Sony Pictures Entertainment. “The original Ghostbusters update is one of our most successful brand integrations. The opportunity to work on such a beloved franchise and bring something new for Fruit Ninja fans was an easy decision because we know our fans will love it,” said Nicholas Cornelius, Chief Marketing Officer at Halfbrick. To further celebrate the update, Halfbrick is teaming up with digital agency SXM Entertainment to broadcast a real-life Fruit Ninja tournament on Facebook Live. Warriors will use their weapon of choice to chop a cocktail of different fruits coming at them in real time, and viewers will be able to vote on their favourite and crown them champion of the tournament.
The Fruit Ninja Ghostbusters update will be available on iOS and Google Play on July 11th.
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Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer, they’re here to save the world! The film is produced by Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul Feig, based on the 1984 film “Ghostbusters”, an Ivan Reitman film, written by Dan Aykroyd and Harold Ramis. The film will be released in theaters nationwide on July 15, 2016.
Halfbrick Studios is a professional game development studio based in Brisbane, Australia. Founded in 2001, Halfbrick has developed many popular games across mobile and digital platforms including Fruit Ninja, Jetpack Joyride and Dan the Man, which is slated for global release in 2016. For more information, please visit halfbrick.com and follow on Twitter, YouTube or Facebook.