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February 18, 2011

Fruit Ninja sells 6 million on iPhone - time to plant some trees!

On April 21st, 2010, Fruit Ninja was released for the iPhone App Store. Fast forward 10 months later, and that first little release has turned into over 6 million paid downloads for the iPhone version alone, and an astonishing 150 billion fruit sliced.! After being held responsible for killing so much sweet, delicious and nutritious fruit all over the world, what were we going to do to remedy this situation?

To celebrate the sales and make amends for fruit death worldwide, we are partnering with the Fruit Tree Planting Foundation to help give something back to juice lovers. Yep, there is a charity specifically dedicated to growing fruit! The Fruit Tree Planting Foundation plants orchards around the world to benefit communities and the environment. Halfbrick has committed to sponsoring a fully functioning orchard in a low-income Native American community as part of FTPF’s Reservation Preservation program. The harvests will not only provide fresh, healthy sustenance but also income for the long-term benefit of the tribe.

The FTPF will take charge in planting and maintaining Halfbrick’s fruit orchard, and as the months continue and the fruit grows you can check out the progress and updates via both the Halfbrick blog and the FTPF website!

A huge thanks to all who have helped make Fruit Ninja such an amazing success all around the world! We will be updating with new content very shortly, so keep slicing and enjoy the juice!

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